Amway Vietnam hiring Head of Marketing and Communications in Ho Chi Minh City, Vietnam | LinkedIn (2024)

OVERALL POSITION'S PURPOSE

Lead the development and implementation of marketing strategies for product positioning, market penetration, pricing, and the creative look of products/brands. This includes associated advertisem*nts, publications, and other promotional materials. These efforts aim to improve the organization's competitive position, brand awareness, and favorability, ensuring that the end results meet the strategy and marketing goals set by brand management. Additionally, this will help raise distributors’ awareness of product offerings and business opportunities.

PRIMARY RESPONSIBILITIES

1/ Strategy Development

• Responsible for the development of the Annual Operations Plan and leading execution plans for marketing and communication operations.

2/ Brand & Marketing Strategy - Develop and execute multi-year brand and marketing strategies and supporting plans to promote Amway brands, including:

• Developing and executing actionable affiliate-specific strategies in line with regional marketing directions.
• Leading category/portfolio planning, including the discontinuation of underperforming products.
• Leading brand positioning, product pricing, and new product launches.
• Developing and executing marketing campaigns, programs, experiences, or promotions to support brand awareness and favorability through advertising, all types of media, promotions, comprehensive spokesperson initiatives, sponsorships, and expert speaker programs.

3/ Creative Communication Materials - Direct the development of creative communication materials to ensure results and marketing goals set by brand management are met.

• Lead the development of the creative look for assigned products/brands and associated communication materials.
• Plan and manage the development and execution of communication materials and editorial activities to provide a useful channel for distributors to support business needs, including:
• Developing and managing the production of kits, BSMs, expos, and branding at physical shops with sufficient content information and quality pictures, images, and layouts.
• Managing the creation of concepts and content for materials related to all sales and marketing support activities.

4/ Digital Marketing Strategy - Develop and execute digital marketing strategies to support Amway products/brands, including:

• Digital marketing efforts such as SEO/SEM, applets, web videos, etc.
• Social Influence Marketing efforts such as social networks, listening platforms, viral marketing, and blogging.
• Emerging media efforts such as mobile solutions and applications, display media, and micro-casting.
• Web brand experiences that leverage industry best practices and cutting-edge technologies.
• Technology integration to align with the needs of global content strategies.
• Implementation of digital content best practices and solutions.

5/ Market Insights and Research

• Manage consumer, distributor, market, and competitive insights to guide the development of market strategies and business operating plans.
• Develop and implement market data sourcing plans and budgets for the local market.
• Manage the selection of appropriate market data sources and suppliers.
• Establish research standards, databases, and processes, and manage research implementation.
• Provide market research reporting for innovative solutions.

6/ Staff Management

• Acquire and recruit qualified staff for the right positions.
• Strengthen staff skills through consistent on-the-job training programs and appropriate external job-related training courses.
• Manage staff performance, motivate and reward effectively and efficiently to ensure high engagement.
• Build and execute development plans for workforce development and talent pool retention to meet expanded business requirements.
• Maximize resources effectively.

7/ Leadership and Initiatives

• Lead important regional initiatives and other ad-hoc projects as required.

REQUIREMENTS:

• Minimum 10-15 years of solid experience in Brand/Product Marketing and Communications, with at least 5 years at senior management levels.
• Bachelor's degree or above in Marketing, PR-Advertising, Business Administration, or other related fields.
• Excellent vision and strategic thinking ability with strong analytical and business planning skills.
• Strong leadership and people management skills.
• Good interpersonal skills and excellence in high-impact communication and presentation.
• Proficient command of spoken and written in English.
• High adaptability, initiative, and creativity.
• Well-organized, result-oriented, and able to work under high pressure.
• Open minded, positive attitude and high level of maturity.

*This position is open to Vietnamese candidates only. Only those who meet the job requirements will be contacted by the Talent Acquisition team.